The following is a submission from Downtown Santa Monica.
Celebrate Black History Month at the Third Street Promenade in Santa Monica on Sunday, February 23, 2025, from 11 a.m. to 4 p.m. Hosted as part of the Crafted by Culture series in partnership with Shopfest, the event will spotlight Black makers, artists, and entrepreneurs, honoring their creative contributions with an exciting lineup of activities for all ages. The event will feature over 20 local vendors showcasing unique products from African American-owned businesses, providing an opportunity for attendees to support artisans and entrepreneurs from the community.
Taking place on the 1300 block of Third Street Promenade, this free community celebration will be packed with live performances, including music, spoken word, and dance, from local talent like DJ Asha, Arielle Estoria, Maestro the Vocalinist, and more. For the younger crowd, the Kids Zone will provide fun and interactive activities, including a special children’s book reading by Alexis Mozell and CJ Charles, designed to inspire young minds.
EVENT SCHEDULE:
11 a.m. – Drum Circle
11:35 a.m. – DJ Asha
11:50 a.m. – Spoken Word by Arielle Estoria
12 p.m. – DJ Asha
12:20 p.m. – Children’s Book Reading by Alexis Mozell
12:30 p.m. – DJ Asha
12:45 p.m. – Musical Performance by Maestro the Vocalinist
1 p.m. – DJ Asha
1:15 p.m. – Acoustic Guitar by Jay Lee Campbell
1:45 p.m. – DJ Asha
2:15 p.m. – Children’s Book Reading by CJ Charles
2:30 p.m. – DJ Asha
2:45 p.m. – 2K The Clown (Drill Team, Drummers & Dancers)
3:45 p.m. – DJ Asha (Final Acknowledgements)
4 p.m. – Event Ends
WHEN:
Sunday, February 23, 2025
11 a.m. – 4 p.m.
WHERE:
1300 block of Third Street Promenade, Santa Monica, CA 90401
MEDIA ASSETS:
Event graphics and updated photos from previous activations are available upon request.
ADMISSION:
This event is free and open to the public. All ages are welcome.
RSVP & VENDOR REGISTRATION:
This event is free to attend, and RSVP is not required. To learn more about the event, please visit eventbrite.com/black-history-month-celebration. Those interested in vending at the event can register via www.shopfestco.com.
