Third Street Promenade hosts ‘We Believe in Blue’ LA Dodgers World Series Pep Rally

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Yeah, that’s an AI Image. SORRY. The test was provided by the City of Santa Monica.

As the Los Angeles Dodgers prepare to take the field for the 2025 World Series, Downtown Santa Monica, Inc. (DTSM) and the City of Santa Monica are hosting a first-ever “We Believe in Blue” Dodgers Pep Rally on Thursday, October 23, from 6:00 to 8:00 p.m. on the Third Street Promenade (1300 block), transforming the heart of the Westside into a sea of Dodger blue and fan pride.

This high-energy rally will feature:

  • Mainstage remarks with special guest emcee leading the crowd in Dodgers cheers
  • Entertainment Zone Beer Activation 
  • 360° Fan Photo Booth for the perfect “We Believe in Blue” moment
  • Dodger Ball Installation – an 8-foot-tall baseball for fans to sign and snap photos
  • Blue-Lit Skyline – a coordinated lighting display across the Promenade and the Santa Monica Pier’s Ferris Wheel
  • More exciting details to come! 

The rally also kicks off a week-long celebration throughout Downtown Santa Monica, with special promotions, giveaways, and nightly lighting tributes during the World Series.

WHAT: “Santa Monica Believes in Blue”: LA Dodgers World Series Pep Rally

WHEN: Thursday, October 23, 2025; 6:00 – 8:00 pm

(Media check-in begins at 5:30 PM. Spokesperson interviews available before and during event)

WHERE: 1300 Block of the Third Street Promenade (anchored around the Dodgers Clubhouse)

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